The benchmarks are in! 

Teikametrics’ annual report on marketplace advertising performance is now available. Grab your copy below 👇

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Each year, the ecommerce analysts at Teikametrics study and publish performance benchmarks across thousands of campaigns on the Amazon and Walmart marketplaces to help sellers set smarter goals and refine their strategies. 

This year’s report draws on data from 800+ advertisers, 1 million+ SKUs, 374K campaigns, and 3.8 billion ad impressions—spanning 60 subcategories and 21 countries on the Amazon and Walmart marketplaces.

Inside the Report

Within the report, you’ll find:

✔️Insights on how key metrics like Return on Ad Spend (ROAS), Cost Per Click (CPC), Conversion Rates (CVR), and Average Order Value (AOV) fluctuated throughout the year and compared across platforms 

✔️Tips on how to avoid pitfalls and be ready for opportunities moving forward based on patterns in the data 

✔️Predictions and guidance on emerging trends from our expert team to help you optimize your strategies and campaigns today

Data Snapshot

ICurious for a sneak peek? Here’s a preview of some of the insights uncovered in this year’s analysis:

  • ROAS: More steady on Amazon due to the maturity of the platform vs. more fluid on Walmart due to more open competition and opportunities to shift spending and drive more total sales at a higher ROAS.
  • CVR: Up across both platforms. This is notable because typically lower conversion rates would pair with dips in ROAS (which we sometimes saw last year). In this case, higher CPCs and lower AOVs made the difference.
  • CPC: Up across both platforms. CPCs escalated for Walmart as the year progressed and eased near the end of year for Amazon. Much of that is due to more spend going to Amazon’s Demand-Side Platform (DSP).
  • AOV: Lower price points on both platforms. Steady decrease on Amazon; sometimes sharp decreases for Walmart. This is a reflection of the current state of price consciousness.
  • Amazon DSP continues to be a growing focus for advertisers.
  • Amazon international growth provided new opportunities: 9.0+ ROAS in Australia market; favorable CPCs in South America, Canada, Mexico; increasing conversion rates in Europe
  • Walmart CVRs were up 33% due to lower AOVs, with improvement across all categories.
  • Walmart CPCs increased 20% overall, with big differences in categories.

Get all the data plus what it means for your campaigns here in the full report.

Whether you’re planning budgets, adjusting KPIs, or evaluating new markets, this report is built to give you the clarity and confidence to move faster and optimize smarter. Happy data digging!