Yin & Yang Superfoods Mulch Sees ROI Bloom with Strategic Bidding
Challenge: Yin & Yang Superfoods’ Earthgro mulch faced stiff competition, a problem exacerbated by their limited advertising budget. Tight margins demanded maximizing return on ad spend (ROAS) while keeping costs low. Goal: Maximize ROAS and keep CPCs low Solution: This Way Up, the agency supporting Yin & Yang Superfoods, utilized Teikametrics to focus on single […]