With roughly 2 million third-party sellers on their marketplace, Amazon remains king of ecommerce marketplaces, bringing both benefits and challenges for sellers of every size. Thankfully, Amazon advertising agencies are the trump card to help you mitigate risk, minimize spend, and maximize results! Read on to learn what they are, how they help, and why you should consider adding an organization like Teikametrics to your Amazon advertising strategy.
Is advertising important for Amazon sellers in 2023?
Simply put, running ads is still the best, if not increasingly only way, to get your products seen on Amazon. As the company continues to replace organic spots with sponsored products, your likelihood of growing on the marketplace with only organic efforts is slim.
That being said, it’s still critical to sell on Amazon as it holds great sway regarding ecommerce. Let’s look at some recent stats:
- According to CNBC, Amazon’s advertising services unit brought in $11.6 billion in sales for the fourth quarter, representing a 19% year-over-year increase.
- Amazon advertising can also lead to a higher return on investment (ROI). According to a study by Tinuiti, Amazon advertising had an average ROI of 25.6% in 2020.
- Amazon advertising is highly competitive, with an average cost-per-click (CPC) of $0.97 for Sponsored Products ads in Q4 2020.
What are Amazon advertising agencies?
Amazon advertising agencies are companies that specialize in managing advertising campaigns for sellers. These agencies use their deep understanding of the marketplace and connections within the industry to help sellers reach their goals. Some of the most common services include keyword research, ad campaign creation, ad optimization, and performance tracking.
Why use one?
The beauty of hiring an advertising agency is that a knowledgeable, skilled organization does the work for you. Any organization worth hiring stays up to date with the latest industry news, ecommerce changes, and Amazon developments. With that knowledge, every suggestion, improvement, and strategy they use will be built on best practices to improve your performance — focusing on what works and avoiding what doesn’t work on Amazon.
Secondly, hiring an outside organization can save you time and effort. Managing Amazon advertising campaigns can be time-consuming, as it requires a lot of attention to detail, especially when updating product listings or optimizing ad campaigns. By outsourcing, sellers can focus on other aspects of growing their business.
Finally, using an Amazon advertising agency can lead to better results. These agencies have access to advanced tools and technology that can help them optimize campaigns and increase conversions. For example, did you know that our Flywheel 2.0 updates your ads every hour? Not only does our AI save you from the tedium of optimizing manually, it improves your performance throughout the day, and stretches your resources by allowing you or your team to work simultaneously.
How can Amazon advertising agencies help?
These agencies can help sellers create effective ad campaigns that target their preferred audience. From developing the shape of campaigns with in-depth keyword research to building and executing them on- and off-platform, agencies can help you wherever you need. With them, you can increase visibility and attract more buyers.
Creating campaigns is just the beginning. You can hire Amazon advertising agencies to optimize your ads and ensure they’re always performing their best. This process involves tracking the performance of ads and making changes to improve their effectiveness. For example, an agency might adjust the targeting settings of an ad to ensure that it’s reaching the right audience. Or they might tweak the ad copy to make it more compelling and persuasive.
Finally, Amazon advertising agencies can help sellers track the performance of their ads and make data-driven decisions. By analyzing data from their ad campaigns, agencies can identify what’s working and what’s not working for your campaigns. These efforts add up to better results and a higher ROI.
Go Even Further with Teikametrics
Amazon advertising agencies can be a valuable resource for sellers looking to increase their sales and reach a wider audience. These agencies have the expertise and experience to create and optimize effective Amazon advertising campaigns. With Amazon’s advertising revenue expected to continue growing, it’s clear that running these campaigns is critical to remain competitive. With help, sellers can leverage the expertise and experience of professionals who understand Amazon’s nuances.
That is why partnering with Teikametrics can be so powerful for your business. Our industry-leading AI does more than just optimize your ads for you. It aggregates data from multiple marketplaces to provide you with the most accurate information and recommendations. It also performs keyword research, connects you to our educational community, and so much more.
However, Flywheel 2.0’s self-service option is only half of the equation. Sellers can hire our premium services team to fulfill the role of an Amazon advertising agency for a fraction of the cost. Our Amazon experts know the industry inside and out, leverage their network of Amazon connections, and can maximize the performance of Flywheel 2.0. Unlike an advertising agency, your rep becomes a part of your team, working with you to make the most out of our partnership and ensure we achieve your goals.
