Amazon is the most popular online retailer, no questions asked. Averaging 5.7 billion visits a month (that’s roughly 187 million visits a day!), it’s no wonder sellers want to get in on the action. However, views are not enough, sellers need to move products. In this article, we’ll be going over examples of best-selling products on Amazon and how you can break into the top spots.

What are some examples of best-selling products on Amazon?

One of the best-selling products on Amazon is the Amazon Echo Dot. This compact smart speaker is Alexa-enabled and can perform a variety of tasks, from setting alarms to ordering food. Its popularity can be attributed to its low price point, which makes it accessible to a wide range of customers. 

Another top seller is the Instant Pot. This multicooker has gained a cult following for its ability to prepare a wide range of meals quickly and easily. Its popularity can be attributed to its versatility, as it can be used to cook everything from stews to cakes. 

The third best-selling product on Amazon is the Wyze Cam, a home security camera that can be used to monitor your home from anywhere. Its popularity can be attributed to its low price point, which makes it accessible to a wide range of customers. If you’re looking to create a best-selling product on Amazon, it’s important to find a product that solves a problem that customers are facing. In the case of the Wyze Cam, it offers an affordable way for customers to monitor their homes without having to pay for expensive security systems.

Building a Best-Selling Product

So, how can your items become best-selling products? The first step is to find a product that solves a problem that customers are facing. This could be anything from a new take on an existing product to a completely new and innovative item. Once you’ve identified your niche, it’s important to do your research and ensure that there is a market for your product.

The next step is to create a product listing that is optimized for Amazon’s search algorithm. This means using keywords that customers are searching for in your product title and description. It’s also important to have high-quality images and a detailed description of your product, as this will help customers decide whether to buy your product or not.

Another key factor in becoming a best-selling Amazon product is having a competitive price point. This means researching the prices of similar products and ensuring that your product is priced competitively. You may also want to consider offering discounts or promotions to incentivize customers to buy your product.

Finally, it’s important to have a marketing strategy in place to promote your product on Amazon. This could include using Amazon’s advertising platform, promoting your product on social media, or working with influencers to promote your product to their followers. The key is to get your product in front of as many potential customers as possible.

Maximizing Your Performance

Now that you have your product selected, price set, and strategy in place, it’s time to start improving your performance. From optimizing listings to taking advantage of Amazon’s services and external organizations, there are a variety of ways to give your catalog a leg up on the competition. Fortunately, we have guides on many of them, to help you out.

Sales Rank

Directly proportional to your sales performance and whether you become a best-selling product on Amazon is your sales rank. This factor is based on your sales velocity, or how many units are sold within the last hour, and it creates a positive feedback loop for many Amazon sellers. The lower the number, the higher the sales rank. The higher the sales rank, the more products sold because they are more visible to customers, there is higher customer trust, and Amazon’s algorithm gives it a boost, as well.

Fulfillment by Amazon and Amazon Prep Centers

When it comes to encouraging customers to choose your product over a competitor’s, speed is key. Amazon customers are accustomed to two-day shipping (or faster!), and this often plays into their decision-making. To improve your workflow and ensure you meet the two-day fulfillment window, consider using Fulfillment by Amazon or an Amazon prep center to do the work for you.

Amazon Advertising Agencies

Another way to get a leg up on your competition is to promote your products on and off Amazon. This includes organic techniques with SEO and leveraging social media audiences as well as paid channels like Amazon, Facebook, and Google ads. To save you time and money with these processes, consider hiring an Amazon advertising agency. These organizations hire skilled professionals to maximize your performance and ensure you’re keeping up with industry standards, expectations, and data.

AI Optimization

When all is said and done, your performance relies on how well your listings are optimized. That means your title, description, images, reviews, and everything in between need to be the best they can be. An even more affordable option than an agency is to use an AI tool like our Flywheel 2.0. Our industry-leading software aggregates data from multiple marketplaces to make the best decisions for improving your listings at a moment’s notice. It can improve your listings, ads, and keyword research all while updating hourly — far more productive than humans alone.

As an added bonus, we provide management services to help you and your team reach your goals, educate your workers, connect you with Amazon, run your campaigns for you, and so much more. All these capabilities together lead to greater profitability and sales for you, getting you closer to achieving the status of best-selling products on Amazon.