This blog post is part 2 of 3 of an ongoing Prime Day 2019 analysis. Check in for the Home & Kitchen breakdown later in October, and read the Clothing, Shoes and Jewelry breakdown now!
Key Teika-Way
For products in the ‘Health and Household’ category on Amazon over the course of Prime Day 2019, cost-per-clicks (CPC) and conversion rates rose moderately, while the dramatic increase in the number of customers buying on the site drove substantial overall revenue increases.
What You’ll Find in the Report
The report details aggregated key performance metrics changes including average CPC, conversion rates, revenue, ad spend, ACoS, and TACoS. Additionally, we interviewed a successful independent women’s health brand, Saalt, to understand their unique goals, strategies, expectations, and results for this year’s Prime Day.
Methodology
The data outlined in this study is reflective of sales and advertising activity across more than 1,300 products sold by Teikametrics clients in the ‘Health and Household’ category on Amazon. Metrics utilized within the analysis include organic sales, ad-derived sales, ad spend, and ad clicks. Our data science team designed a comparative analysis of Prime Day (July 15th & 16th 2019) vs. the four Mondays and Tuesdays prior to Prime Day. Specifically, these ‘non-Prime Day’ dates were averages across June 17th, 18th, 24th, and 25th, along with July 1st, 2nd, 8th , and 9th.
Please enjoy our Prime Day 2019 ‘Health and Household’ deep dive. You can sign up to review the report by clicking the button below:
