Amazon Marketing Cloud (AMC) is becoming a game-changer for brands seeking more profound insights into their Amazon advertising and marketing. AMC collects and analyzes data in one place, enabling brands to refine their strategies, connect with the right audiences, and make intelligent, data-driven choices. As more brands recognize AMC’s value, it’s quickly becoming a must-have tool for anyone competing in the Amazon marketplace.
Recently, Cameron Yoder, Senior Manager of Digital Content at Teikametrics, and Ben LeMaster, Director of Programmatic at Code3, hosted a webinar on how sellers can get the most out of AMC. They shared insights on what AMC can do, its challenges, and how to use it effectively.
Why AMC Matters
Ben LeMaster explained that knowing your audience and building a solid Amazon presence are the foundations of successful selling. Once these essentials are in place, AMC can provide valuable insights and optimize ad strategies. However, AMC isn’t a one-size-fits-all tool—it’s best suited for sellers whose goals align with its in-depth, customizable features.
AMC’s Benefits
The speakers emphasized that AMC is more than a data tool; it’s a way to sharpen strategies and understand which ad tactics drive the most success. With its in-depth insights, AMC is becoming an essential tool for competitive selling. Both Yoder and LeMaster believe that AMC’s importance will continue to grow, so sellers should start learning how to use it now to stay ahead.
AMC’s Challenges
Despite its power, AMC does have some challenges. One of the biggest hurdles, Ben noted, is that it requires significant decision-making and customization. Sellers need to choose what data to analyze and how to interpret it. Plus, some exclusive data only exists within AMC, making learning the platform a bit daunting, especially for newcomers.
How to Make AMC Work for You
Businesses should establish baseline performance metrics before making campaign changes to get the most out of AMC. This helps track the true impact of any adjustments. Ben recommended running campaigns for at least a month to gather meaningful data. He also suggested avoiding decisions if reports have over 5% missing data, which can lead to inaccurate conclusions.
AMC’s Future
Looking ahead, the speakers shared exciting possibilities for AMC, like using first-party data to improve campaigns and incorporating AI to unlock new advantages. These additions could make AMC an even more vital tool for brands aiming to drive growth on Amazon.
Getting Started with AMC
For those new to AMC, resources like Amazon’s certification courses and pre-built queries are helpful for building skills. AMC is also improving its user-friendliness with templates and solutions, making navigating easier.
Final Thoughts
Yoder and LeMaster wrapped up the session by emphasizing that AMC is more than another tool—a powerful platform reshaping Amazon selling. To use AMC effectively, businesses should first understand the platform, identify their specific needs, and customize AMC to meet them. Ben even offered his contact details for those looking for extra guidance.
In short, AMC is a complex yet valuable tool with tremendous potential. Success with AMC relies on understanding the platform, making informed choices, and using data wisely. With AMC, businesses can gain a competitive edge and grow in the Amazon marketplace.
