What is Walmart Display Self-Serve

Walmart DSS (Display Self-Serve Platform) offers brands a powerful tool to reach and engage customers across Walmart’s digital properties. By strategically utilizing Onsite Display ads, you can effectively promote your brand, drive sales, and build customer loyalty. Walmart Onsite Display complements your Sponsored Search strategy, providing more touchpoints to reach customers along their purchase journey.

Understanding Walmart DSS

Onsite Display ads appear on Walmart’s website and app, offering the opportunity to:

  • Build Customer Loyalty: Promote your brand and products to existing and potential customers.
  • Drive Incremental Revenue: Increase sales through targeted advertising.
  • Convert New Customers: Reach shoppers who have not considered your brand before.
  • Complement Sponsored Search: Reach customers who don’t convert from Sponsored Search or Brand ads, extending your campaign’s reach and impact.

By using Walmart Onsite Display and Sponsored Search together, you can achieve better results across the board. For instance, a Food and consumables brand reported a 3x average order increase when integrating both ad types.

Best Practices for Walmart DSS

To maximize your Walmart DSS campaigns, here are some best practices that can help power your performance:

  1. Broaden Your Creative Canvas: Use a broader creative space to highlight product features and benefits and personalize messaging for different audiences to increase engagement. 
  2. Increase Item Count: Include 25–100 items in your item set. A larger product set helps you capture more sales opportunities and ensures that your campaign has a broad impact across your product catalog.
  3. Streamlined Path to Purchase: Drive Onsite Display campaign traffic to item pages or brand-focused Shelves to provide a smooth, intuitive customer journey, improving conversion likelihood.
  4. Leverage Walmart’s First-Party Data: Walmart’s targeting solutions are powered by rich first-party customer data. This includes purchase history, search and browse behavior, and customer attributes, enabling you to deliver personalized, highly relevant ads.

Developing a Winning Strategy

To effectively leverage Walmart DSS, focus on these critical elements:

  • Clear Advertising Goals: Define your objectives, whether it’s increasing brand awareness, driving sales, or acquiring new customers. A well-defined goal will guide your campaign strategy and help you measure success.
  • Targeted Audiences: Identify your ideal customer segments based on demographics, interests, and behaviors. Tailoring your messaging to these specific audiences will increase the effectiveness of your campaigns.
  • Compelling Creatives: Design visually appealing and engaging ads that resonate with your target audience. High-quality lifestyle imagery can capture attention and encourage clicks.
  • Integrated Marketing: Combine Onsite Display with other marketing channels for a holistic approach. Integrating your Walmart DSS campaigns with your overall marketing strategy can amplify your reach and impact, inspiring both online and in-store purchases.

Walmart DSS in Action

1. Increasing In-Store Consideration for Physical Products

A significant electronics brand could use online ads to encourage customers who had previously viewed or interacted with their products online to consider purchasing them in-store. This approach might lead to a significant increase in in-store sales.

2. Driving Conversions with Combined Ads

A health and beauty brand could use a combination of online ads to reach customers who had shown interest in their products but hadn’t yet purchased them. This strategy might result in a noticeable increase in overall sales compared to search ads alone.

3. Reaching New Customers with Hyper-Targeting

A beverage company could use targeted online ads to reach potential customers based on their preferences and buying habits. This approach might help the company acquire new customers from segments they hadn’t previously targeted.

Teikametrics’ Walmart DSS Managed Services

Let Teikametrics’ experts handle your Walmart DSS campaigns, saving you time and resources. Our managed services include:

  • Strategic Planning: Developing tailored campaign strategies aligned with your goals.
  • Audience Targeting: Identifying and reaching your ideal customers with precision.
  • Performance Tracking: Monitoring key metrics and making data-driven adjustments to optimize performance.

Contact us today to learn more and get started on your Walmart advertising journey.