Based on insights from industry experts Alasdair McLean-Foreman and Alicia Marshia, this playbook provides a comprehensive guide to navigating and maximizing the opportunities on Walmart Marketplace. With Walmart’s extensive reach, data-driven strategies, and omni-channel capabilities, enterprises can achieve significant growth and diversification.

In this ebook, you’ll find:

• Why Brands Should Focus on Walmart’s Retail Media Network
• The Importance of Each Advertising Solution and Targeting Tactics
• Leveraging Predictive AI for Profitable Outcomes and Incremental Revenue