This ebook explains why upper funnel tactics are essential, examines how Amazon Console can fail to provide the full customer journey, and highlights how AMC’s comprehensive, data-driven insights give marketers a competitive edge in optimizing upper funnel efforts. We’ll also cover the key metrics you need to track to ensure your upper funnel strategies are working effectively.

In this ebook, you’ll find:

• Measuring Success in the Upper Funnel: Key Metrics
• Amazon Console: Why It’s Not Enough for Upper Funnel Success
• AMC: How It Unlocks Upper Funnel Potential