Brands have to meet their buyers on the channels they use, and that requires selling everything, everywhere… all at once!
But what if managing data from all these channels feels like juggling flaming chainsaws? Imagine having a single, secure environment to analyze all your advertising data – a data analytics clean room, if you will. This is where Amazon Marketing Cloud (AMC) comes in.
The ebook covers the following topics:
- The Benefits of Using AMC
- Traditional Advertising vs. AMC: A Shopping Trip Analogy
- How Do Advertisers Use AMC?
