While shoppers worldwide enjoyed 48 hours of exclusive deals, discounts, and promotions across various products and categories, this year’s event reflected a more measured pace than previous years’ dynamic growth. 

As you look ahead to the holiday shopping season, use the insights and data in this report to inform your strategy.

In this report you’ll find:

  • 2023 vs 2024 Ad Spend and Ad Sales Analysis Across All Categories
  • Uncovering Changes in Overall Category from 2023 to 2024 (Campaign Performance)
  • Decoding Prime Day Triumphs: Top Categories
  • And so much more!