Ebooks

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Amazon Console vs. AMC: Which is Better for Upper Funnel Success?

Amazon Console vs. AMC: Which is Better for Upper Funnel Success?

This ebook explains why upper funnel tactics are essential, examines how Amazon Console can fail to provide the full customer journey, and highlights how AMC’s comprehensive, data-driven insights give marketers a competitive edge in optimizing upper funnel efforts. We’ll also cover the key metrics you need to track to ensure your upper funnel strategies are […]

Full-Funnel Domination: Amazon & Walmart Advertising for Enterprise Sellers

Full-Funnel Domination: Amazon & Walmart Advertising for Enterprise Sellers

In the world of e-commerce, enterprise-level sellers face unique challenges that complicate their advertising efforts. From managing campaigns across various platforms to scaling efficiently without overspending, it’s crucial to grasp these obstacles. By understanding them, you can develop a comprehensive full-funnel strategy that ensures you’re not just participating but truly dominating the market.

A Comprehensive Playbook for Enterprise Brands Scaling on Walmart

A Comprehensive Playbook for Enterprise Brands Scaling on Walmart

This ebook provides a detailed and practical guide for enterprise brands looking to navigate the Walmart Marketplace and leverage Walmart Connect’s advertising solutions to achieve their marketing goals.

Winning the Holiday Rush

Winning the Holiday Rush

As the holiday season approaches, it’s your chance to leverage the surge in shopper activity and set your business up for success.

H1 2024 Amazon Vs. Walmart Benchmark Report

H1 2024 Amazon Vs. Walmart Benchmark Report

2024 has seen continued growth in shoppers’ loyalty to their preferred platforms. While Amazon remains the leading e-commerce marketplace, Walmart has significantly increased its competitiveness year-over-year.

Why Brands, Businesses, and Agencies Need an Inventory Optimization Tool

Why Brands, Businesses, and Agencies Need an Inventory Optimization Tool

Inventory management can make or break an e-commerce business. Overstock leads to unnecessary storage fees and capital tied up in unsold goods, while stockouts result in missed sales opportunities and dissatisfied customers.

2024 Amazon Prime Day Benchmark Report

2024 Amazon Prime Day Benchmark Report

In 2024, Amazon Prime Day continued to focus on delivering value and convenience to Prime members. The event showcased Amazon’s extensive range of products, from cutting-edge electronics and fashionable apparel to household essentials.

Ecommerce Made Easier With Amazon Marketing Cloud (AMC)

Ecommerce Made Easier With Amazon Marketing Cloud (AMC)

Through AMC, advertisers have more insights into consumer behaviors, create granular audiences, and secure competitive advantage.

Business Intelligence for Enterprise Advertisers: Scaling with Ads

Business Intelligence for Enterprise Advertisers: Scaling with Ads

Scaling with ads requires a strategic approach, leveraging advanced BI and reporting tools, and maintaining transparency with stakeholders.

How to Attract 1+ Billion Shoppers on TikTok

How to Attract 1+ Billion Shoppers on TikTok

TikTok is currently the social media for growing your business. With over 1 billion users worldwide actively engaging with the platform, there are countless opportunities to expand your brand — if you use TikTok Shops.

Retail Media Landscape: Walmart Connect

Retail Media Landscape: Walmart Connect

So, why now? Walmart has established itself as a monolith in the brick-and-mortar retail landscape, but now they’re establishing themselves as a main presence in the ecommerce landscape.

The Definitive Guide to Advertising with Walmart Connect

The Definitive Guide to Advertising with Walmart Connect

This updated and revised ebook provides critical information, strategies, and tips, for a successful Walmart advertising program for 2024 and beyond.

2024 Toys & Games Benchmark Report

2024 Toys & Games Benchmark Report

Toys and Games is a key category on Amazon and Walmart, catering to children’s playful needs as well as parents’ discerning preferences. It acts as the go-to destination for families looking for entertainment and educational products

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