Executive Summary
Blackstone Products was founded in 2008 and is one of the largest and most innovative sellers of grills, griddles, and outdoor cooking accessories on Walmart. To capitalize on their momentum, Blackstone sought to drive growth and extend its reach on the marketplace.
By partnering with Teikametrics, Blackstone accessed industry-leading predictive AI technology, which automatically optimized their strategies. Teikametrics’ team of experts employed a restructure of Blackstone’s strategies, ultimately increasing sales by 4x between 2020 and 2022.
We’ve worked with Teikametrics for the past 3 years and have had a great experience. Our account managers have been very responsive and quick to send us reports when needed, as well as make requested updates and provide us with suggestions. We have always worked with incredibly knowledgeable people and always appreciate the attention that we receive.
Challenge
With 85 percent of Walmart shoppers1 discovering their favorite brands while actively browsing the platform, Blackstone wanted to ensure that it was reaching new customers as they searched for outdoor cooking supplies. However, they lacked the data, technology, and internal resources needed to maintain a strategy that drove incremental sales, converted existing customers, and improved efficiency.
Solution
To achieve their desired growth, Teikametrics leveraged key strategies to maximize performance and optimize spend:
- Seasonal Ad budget planning was imperative to account for dips in purchasing trends with fewer customers using outdoor cookware during colder months.
- Optimal spend allocation by ad type
- Strategic dayparting of campaigns to assist in acquiring customers during the non-peak season
- Focus on high-traffic and RoAS keywords to achieve the maximum amount of sales
- Maintaining high brand coverage on top searches to maximize share of shelf on page one
Blackstone, over a period of 3 years, has been able to scale their sales on Walmart by a factor of 4x and establish themselves as a category leader on Walmart
Results
Blackstone saw their year-over-year growth increase by 4x from 2020 to 2022. Teikametrics showed the value of advertising with data-driven metrics, which ultimately increased their ad sales by 219% between 2022 and 2023. By partnering with Teikametrics, Blackstone has boasted over 109 million in ad sales thus far in 2023 with a $43.74 ROAS while rapidly expanding across various categories utilizing the increasing traffic on Walmart’s platform.
