Company Overview

Kaffe is a premium coffee brand that provides high-quality coffee products and accessories. As the brand sought to expand its reach and tap into new customer segments, it identified TikTok Shop as an ideal platform for reaching younger, digital-savvy consumers. Kaffe partnered with Teikametrics to develop a data-driven strategy focused on affiliate marketing, promotions, and customer engagement to maximize its potential on this platform.

Challenge

Kaffe aimed to grow its brand presence and boost sales on TikTok Shop but needed a comprehensive strategy to leverage the platform’s unique features. Key challenges included:

  • Establishing a structured affiliate program to drive traffic and brand awareness.
  • Increasing product visibility and conversions through targeted promotions.
  • Optimizing customer engagement to foster loyalty and drive repeat purchases.

Solution

Teikametrics implemented a multi-faceted strategy for Kaffe on TikTok Shop, focusing on affiliate management, targeted promotions, customer engagement, and optimized content creation.

 1. Affiliate Management

  • Program Setup: Teikametrics fully established Kaffe’s affiliate program on TikTok Shop and Shopify Collabs, enabling seamless influencer partnerships.
  • Outreach and Collaboration: Sent over 9,000 invitations to potential affiliates, resulting in 170+ collaborations. This approach helped Kaffe reach new audiences through authentic content created by influencers.
  • Performance Metrics: The affiliate strategy contributed significantly to a 74.3% growth in Gross Merchandise Value (GMV) compared to the previous period.

 2. High-Performing Content Creation

  • Affiliate Videos: Teikametrics coordinated the creation of engaging affiliate videos, generating substantial viewership and engagement:
    • Top videos received up to 59.9K views, amplifying Kaffe’s visibility on TikTok Shop.
  • User-Generated Content: Produced user-generated content (UGC) videos and shoppable TikTok videos to drive on-platform engagement.

 3. Targeted Promotions and Campaigns

  • Monthly Promotional Events: Implemented discount-driven promotions for events such as Father’s Day, including flash deals and exclusive coupons.
  • Enhanced Visibility in TikTok Campaigns: Participated in TikTok Shop’s Back-to-School, Summer Sale, and other themed campaigns, achieving impressive results:
    • Summer Sale: 286,148 impressions and 7,216 clicks.
    • Deals for You Days: 63,055 impressions and 1,277 clicks.

4. Product and Shop Page Optimization

  • Enhanced Visuals: Developed high-quality header images, and banners, and organized product categories to make Kaffe’s TikTok Shop visually appealing and easy to navigate.
  • Optimized Product Pages: Improved product page layouts and descriptions to increase user engagement and boost conversion rates.

 5. Customer Management and Automated Messaging

  • CRM Tools: Utilized TikTok Shop’s CRM features to increase repurchase rates, build loyalty, and re-engage potential and lapsed customers.
  • Automated Messaging Plans: Set up targeted messages for abandoned cart reminders, post-purchase thank-yous, and incomplete checkout follow-ups, enhancing customer retention.

 6. Reviews Management

  • Professional Communication: Teikametrics helped Kaffe maintain high customer satisfaction by promptly responding to reviews, fostering a positive brand reputation and encouraging customer loyalty.

Results  

Through Teikametrics’ strategic approach, Kaffe achieved significant growth in the TikTok Shop. 

Key outcomes included:

  • GMV Growth: A 74.3% increase in Gross Merchandise Value over the previous period.
  • Enhanced Brand Visibility: High engagement on top-performing videos, with views reaching up to 59.9K.
  • Successful Campaign Participation: Achieved strong impressions and click-throughs from TikTok’s seasonal campaigns, particularly in the Summer Sale.
  • Improved Customer Retention: Increased customer engagement through personalized messaging, automated follow-ups, and positive review management.

Key Takeaways and Future Outlook

With Teikametrics’ support, Kaffe successfully expanded its footprint on TikTok Shop, establishing a strong presence, driving sales growth, and building a loyal customer base. This case study demonstrates the power of a comprehensive, data-driven strategy in leveraging TikTok Shop’s unique features, making Kaffe’s story an inspiring example for brands aiming to succeed on this dynamic platform.