With online shopping set to capture an even greater share of consumer spending this Q4, Cyber Week 2020 is more important than ever. But with this increased activity likely comes increased competition.
By thinking strategically across your D2C and Amazon channels, you can put your business in a better position to efficiently and effectively capture sales overall.
BigCommerce joined us in this webinar to discuss how to effectively use both Amazon and your D2C site to grow your entire ecommerce business during this all-important holiday season.
Here’s what we cover
- An overview of different Amazon ad types and what role they serve in your larger marketing funnel
- How to use Amazon advertising as a bridge to 2021 success
- Determining where to focus your efforts across your product assortment on Amazon and your own D2C site
- Tactics for adjusting to fast-moving changes during the Q4 period
Your hosts
Timestamps
Meet the speakers and see the agenda
Amazon ad types and Q4 — Sponsored Products, Sponsored Brands, and Amazon DSP
The marketing funnel — awareness, consideration, purchase, and loyalty
Sponsored Brands
Sponsored Products
Campaign structure and why it matters
Amazon DSP
Prospecting targeting options for DSP
Takeaways from Prime Day
Signs point to a big Q4 and Cyber Week
The bridge between D2C and Amazon
The four pillars of omnichannel success — channels, operations, marketing, and fulfillment
Pillar #1 choose your channel
Pillar #2 operations
Pillar #3 marketing
Pillar #4 fulfillment
A reminder of COVID uncertainty
Questions for sellers to answer
Q&A
